![](https://cdn.myportfolio.com/1ad0e436b074164fb343c2d4c87dc598/19848351ed6ca1da013224a2_rw_600.jpg?h=171c94f9e9a29fb87af39a532269712f)
AB Contracting wanted a updated look moving forward. The challenge with the brief was that the logo needed to be designed in a way that would be suitable in many applications including being signwritten onto the boom of excavators and diggers.
The solution was to have a long landscape style layout and the heights kept low including the ascending line of the 'b'. The 'ab' is also stylized into roads/highways to emphasize the contracting industry AB Contracting works within.
![](https://cdn.myportfolio.com/1ad0e436b074164fb343c2d4c87dc598/e6ed1e7a7971cca091a51ea3_rw_600.jpg?h=a42984c56c54196bb6de75d8678e31fc)